About Nia Sadé’ Beauty | Hair, Scalp & Self-Care

Founded by Denia Durden, a Master Cosmetologist and Certified Functional Trichologist, Nia Sadé’ was created from a lifelong passion for healthy hair care and a mission to help women restore confidence through living a healthier lifestyle.

Denia’s journey began at just seven years old, braiding hair for fun and discovering a gift that would one day become her purpose. Over the years, that purpose evolved into a brand rooted in compassion, science, and transformation — helping women look and feel beautiful while uncovering the root causes of hair and scalp concerns, and learning how to better care for themselves in the process.

What started as a focus on healthy hair has grown into a full ecosystem:

 Salon Nia Sadé’ — dedicated to natural hair, scalp health, and restorative treatments.
 Nia Sadé’ Beauty — a product line designed to nourish hair from root to tip.
The Hair & Scalp Detective — Denia’s signature approach to trichology, partnering with women to identify root causes of hair loss and build personalized solutions that support long-term growth and balance.

At the heart of every service, consultation, and product is the belief that this is deeper than hair.
It’s about wholeness — body, mind, and spirit — and helping women show up as their most confident selves.

Our Promise
To educate, not just style.
To create products that nourish from root to tip.
To make every woman feel seen, supported, and inspired to thrive.